One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds u...One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds u...
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One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.
The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.
Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.
@Figma to @Shopify with @Instant, feels like designing at light speed if you are fast enough, you can design each section while the next one gets built with
@Instant AI is the part I love the best while using AI, adding my human touch and personal taste
say NO to e-comm generic design flop
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