With Heritage Month here, I keep coming back to this concept.
I grew up between South Africa and Zambia, and for a long time heritage felt like something I was standing somewhere between. This project started with the ordinary objects that somehow become part of our memory of...
For me, it’s cultural context. AI can generate references, but it can’t fully replicate lived experience. As a South African creative, so much of my work relies on instinct, memory, language and the nuances of how we actually experience our culture.
If AI can generate beautiful illustrations in seconds… why would you still draw one yourself? 🤨
I'm currently working on a packaging project that I can't share just yet, but one part of the process stood out: the hero element is a custom vector illustration, drawn by hand from...