Naledi Sibisi

Choosing the hero image for a concept I’m currently developing.

Both belong to the same visual world, but they lead the campaign in completely different ways.

If you were making the call, which one gets hero status and why? 👀

I already have my pick. Curious to see if everyone sees what I see.

Outside of spaces like Contra, I often see AI creative work reduced to: “AI made it.”

But that rarely reflects my actual process. AI helps me execute a vision faster, but what follows is still art direction, lighting decisions, retouching, colour work, texture refinement,...

For me, it’s cultural context. AI can generate references, but it can’t fully replicate lived experience. As a South African creative, so much of my work relies on instinct, memory, language and the nuances of how we actually experience our culture.

When I’m reimagining iconic...

What if STUTTAFORDS never disappeared?

My latest self-initiated concept imagines one of South Africa’s most iconic department stores as though it had simply kept evolving; returning in 2026 as a contemporary luxury retail world spanning fashion, beauty, digital, private shopping...