Naledi Sibisi
Creative Director | Beauty, Fashion & Lifestyle Brands
Ready for work
Naledi is ready for their next project!
Outside of spaces like Contra, I often see AI creative work reduced to: “AI made it.”
But that rarely reflects my actual process. AI helps me execute a vision faster, but what follows is still art direction, lighting decisions, retouching, colour work, texture refinement,...
For me, it’s cultural context. AI can generate references, but it can’t fully replicate lived experience. As a South African creative, so much of my work relies on instinct, memory, language and the nuances of how we actually experience our culture.
When I’m reimagining iconic...
If AI can generate beautiful illustrations in seconds… why would you still draw one yourself? 🤨
I'm currently working on a packaging project that I can't share just yet, but one part of the process stood out: the hero element is a custom vector illustration, drawn by hand from...
What if STUTTAFORDS never disappeared?
My latest self-initiated concept imagines one of South Africa’s most iconic department stores as though it had simply kept evolving; returning in 2026 as a contemporary luxury retail world spanning fashion, beauty, digital, private shopping...
Cinematic presentation design built around a brand's visual identity. Typography, colour and motion references combined into a cohesive deck."
Cover Story — WOMAN Magazine Launch Issue. Cover story and editorial writing for the launch issue of WOMAN Magazine — an independent South African publication. Featured profile: Tyla. Issue theme: Modern Womanhood, Power Redefined.
