Get Naked: A Speculative Fashion-Inspired Coffee CampaignGet Naked: A Speculative Fashion-Inspired Coffee Campaign
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An idea sparked by a billboard on one of my morning walks turned into GET NAKED. ☕️
A speculative campaign for NAKED Coffee, exploring what happens when coffee meets fashion, culture and a little everyday indulgence.
I wanted to create something that felt as much like a fashion editorial as a coffee campaign, bringing together bold imagery, playful copy and motion to tell a cohesive brand story.
From concept and copywriting to creative direction and art direction, this was a lovely opportunity to explore an idea simply because it inspired me.
GET NAKED.
An independently conceived campaign, not commissioned by NAKED Coffee. Check it out
TRUEFRAME logo
a billboard on a morning walk turning into a whole brand is the best origin story
Naledi's avatar
Naledi Sibisi logo
Haha, right?! 😂 I love how inspiration can find you in the most unexpected places. Sometimes all it takes is paying attention to what's already around you!
Alaa 's avatar
Blending coffee culture with a high-fashion editorial direction is brilliant. The narrative and visual positioning feel so refined and atmospheric!
Naledi's avatar
Naledi Sibisi logo
Thank you so much, Alaa! 🤎 I was really interested in exploring how something as everyday as coffee could exist within a completely different visual language. Fashion editorials felt like such an interesting space to play in, so I'm glad that came through!
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