An idea sparked by a billboard on one of my morning walks turned into GET NAKED. ☕️
A speculative campaign for NAKED Coffee, exploring what happens when coffee meets fashion, culture and a little everyday indulgence.
I wanted to create something that felt as much like a fashion editorial as a coffee campaign, bringing together bold imagery, playful copy and motion to tell a cohesive brand story.
From concept and copywriting to creative direction and art direction, this was a lovely opportunity to explore an idea simply because it inspired me.
GET NAKED.
An independently conceived campaign, not commissioned by NAKED Coffee.
Check it out
Haha, right?! 😂 I love how inspiration can find you in the most unexpected places. Sometimes all it takes is paying attention to what's already around you!
Thank you so much, Alaa! 🤎 I was really interested in exploring how something as everyday as coffee could exist within a completely different visual language. Fashion editorials felt like such an interesting space to play in, so I'm glad that came through!
I’m excited to finally share Ribblr, the first project I’ve added to my updated portfolio.
Ribblr is a digital platform built around the knitting and crochet community, helping people discover, create, and share patterns while connecting with other makers.
It was a great opportunity to work on a product where community, content, and usability all play an important role.