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JACQUEMUS × LE CREUSET. This collaboration doesn't exist, but I wish it did. 🍊
Meet La Cuisine — Tableau de Soleil, a speculative campaign concept I've been playing with, set in Capri.
I started with a question: what would happen if these two brands actually designed something together, rather than simply putting their logos next to each other?
That led to a Le Creuset cocotte with a Jacquemus handbag-inspired handle, a tomato-shaped pot, and a visual world built around colour, sculptural silhouettes and the Mediterranean art of doing absolutely nothing in a hurry.
The most interesting part for me was figuring out how far I could push the playfulness without losing what makes either brand recognisable.
An independent creative exploration, not an official collaboration.
Now I'm curious: which would you actually want them to make — the tangerine handbag-handle cocotte 🍊 or the tomato pot 🍅?
#ArtDirection #ConceptDesign
The tension between playful design and brand recognition is a real challenge. Pushing a silhouetted handle on a cocotte tests how much visual identity a brand can swap before its core product recognition disappears.
This is exactly the kind of conversation I was hoping this concept would spark! I kept wondering how far I could push Jacquemus' playful, sculptural language while still retaining the elements that make a Le Creuset cocotte instantly recognisable. The handle became my little...
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