With Heritage Month here, I keep coming back to this concept. I grew up between South Africa and ...

With Heritage Month here, I keep coming back to this concept. I grew up between South Africa and ...With Heritage Month here, I keep coming back to this concept. I grew up between South Africa and ...

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Naledi Sibisi

• 6h

With Heritage Month here, I keep coming back to this concept.

I grew up between South Africa and Zambia, and for a long time heritage felt like something I was standing somewhere between. This project started with the ordinary objects that somehow become part of our memory of home: the plastic chair, washing line, potjie, enamel mug, blue basin, radio in the background, taxi routes that become second nature.

The idea was simple: South Africa isn’t one story. It’s millions of them, built side by side.

A speculative Heritage Day campaign concept exploring memory, belonging and the everyday things that make culture feel familiar.

Creative direction, concept + art direction by me.

Speculative work created for portfolio purposes. Not affiliated with, endorsed by or commissioned by the LEGO Group.

Rohan Ahmed

pro

• 5h

The brick-built potjie makes the idea feel specific and personal. Connecting “built side by side” to everyday objects gives the concept a story beyond the recognizable brand colours. The context about growing up between two places adds a lot to how these images read.

Naledi Sibisi

• 4h

Thank you, Rohan! That’s exactly what I was hoping would come through. The everyday objects were really the heart of it for me; the brand language was almost just the vehicle. And yes, the “between two places” part definitely shaped how I approached the idea. Really appreciate you taking the time to read it that closely 💛

Zazzy ‎

pro

• Sep 3

NAYMLAP: The Piercing Vision An entry for The Met x FLORA Museum Challenge

A thousand years ago, a Sicán ruler on Peru's north coast was buried wearing a mask of hammered gold and cinnabar red its winged eyes marked with the Sicán Deity's "piercing vision," believed to guide the dead into ancestorhood.

For this project, I reimagined that same mask as a piece of wearable fashion: sculptural gold sunglasses that carry over its exact material language — the hammered gold, the cinnabar and verdigris patina, the winged eye silhouette, and even its original gold danglers built for the living instead of the dead.

The full process is documented on FLORA: — Concept exploration (15+ directions branching off the original mask) — Symmetry and detail refinement — A custom studio environment ("the Gold Chamber") built entirely from the mask's own palette — A full campaign shoot inside that space

Original artwork reference: Lambayeque (Sicán) Funerary Mask, 900–1100 CE, The Metropolitan Museum of Art, accession 1974.271.35. (https://www.metmuseum.org/art/collection/search/309959 )

Full canvas: app.flora.ai/js78eg2ydn0xc0v57t7nmfn4j58dqek9

floramuseumchallenge