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With Heritage Month here, I keep coming back to this concept.
I grew up between South Africa and Zambia, and for a long time heritage felt like something I was standing somewhere between. This project started with the ordinary objects that somehow become part of our memory of home: the plastic chair, washing line, potjie, enamel mug, blue basin, radio in the background, taxi routes that become second nature.
The idea was simple: South Africa isn’t one story. It’s millions of them, built side by side.
A speculative Heritage Day campaign concept exploring memory, belonging and the everyday things that make culture feel familiar.
Creative direction, concept + art direction by me.
Speculative work created for portfolio purposes. Not affiliated with, endorsed by or commissioned by the LEGO Group.
The brick-built potjie makes the idea feel specific and personal. Connecting “built side by side” to everyday objects gives the concept a story beyond the recognizable brand colours. The context about growing up between two places adds a lot to how these images read.
Thank you, Rohan! That’s exactly what I was hoping would come through. The everyday objects were really the heart of it for me; the brand language was almost just the vehicle. And yes, the “between two places” part definitely shaped how I approached the idea. Really appreciate you taking the time to read it that closely 💛
Legos always had a soft spot on me and it still does. This execution is amazing!
I feel you! Thank you so much I really appreciate it! 💛
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Day 6 of 60-days-collecting-awesome-motion-design-references
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60 days of references is a serious commitment. Are you already noticing patterns in what you're drawn to, or is day 6 still too early to tell?
🖼️ What if a painting could capture what a photograph never could?
Not a photograph.
Not exactly what happened.
But the way it felt.
In a quiet lakeside town, there’s a little shop where people bring the things that hold the memories they’re afraid of forgetting.
A photograph.
An old letter.
A childhood keepsake.
And behind the canvas is Elias.
🎨 THE MEMORY PAINTER
Elias listens to what people can't quite say, then turns what they remember into a painting.
For this 120-second pilot, I built the world from the ground up in Cantina — Elias, his shop, the characters, environments, dialogue, sound, and the entire cinematic story.
But this isn't really a story about painting other people's memories.
Because eventually, Elias finds one of his own.
A memory he had spent years avoiding.
And just when he begins to face it...
Someone arrives at his door.
He looks up.
So... what's your story?
And that's where the real story begins.
🌌 I wanted The Memory Painter to feel like the first episode of a much larger world — where every visitor brings a different memory, a different story, and perhaps another piece of Elias's past.
A quiet lakeside town of old trains, photographs, paintings, and memories worth preserving.
Built in Cantina.
A small shop. A lot of memories.
This is only the beginning. ✨
Character: https://cantina.com/i/7o1yi
Pilot: https://cantina.com/i/1wqy5
Yo that's amazing