Kaity Smith-Leis

Finally getting to show off this strategic brand design I created for PowerEDPlans IEP Software.

I love digging through a brand's foundation, finding out where they fit in their market and designing the visuals that will make them stick out (and actually make money).

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Working on a brand strategy and redesign for a client I have dreamed about working with since starting Point Made.

Somehow, these project never seem like work. Its always such a joy when the pieces align and the colors pop together.

I'll post more about Wildflower and Wren's redesign and brand strategy.

Strategically designed brand for an American Shakespearian theater in Connecticut.

Check it out

A strategic brand design that not only follows the client's brand voice, but also visually tells her story to her clients.

Check it out