Bold Brand Identity Creation for Jaw Drop
Kaity Smith-Leis
Jaw Drop wants to do more than just blend in. They don't want to be another obligation you avoid or that uncomfortable waiting room. Jaw Drop wants to be transformative, bold, feminine in a male-dominated space of blues and green.
Not being afraid of showing up, we took queues from a girl's bathroom, baby pink bathroom tiles, bright pink lipsticks and lipglosses, sophisticated maroon bring in status and a pop of yellow for contrast.
Their goals consisted of:
Creating a bold, feminine brand that contrasts against the blue/green competition space
Grow with a younger audience of 18-40 year old females
Expand offering menu to include new technology: teeth whitening popups, veneers, implants, etc.
My solution, the Point Made Method:
Brand Foundation
Name + Tagline
Mission & Vision Statement
Brand Story
Measurable Goals
Brand Values
Demographic Bio
Problems → Solutions
Unique Selling Proposition
Market Research
Main Competitor Analysis
Market Gap Reports
Brand Voice
Messaging Framework
Messaging Framework
Word Bank
Brand Tone & Personality Workup
Synesthesia Mood board
Visual Library
Logo Suite Design
Primary Logo
Secondary
Stacked Wordmark
Horizontal Wordmark
Icon
Professional Color Palette Development
Primary Colors
Secondary Colors
Accessibility Rating
Color Theory
Pattern Designs
Imagery Direction
Business Cards
Email Signature Template
This created a brand that is strategically designed to stand out in their ideal market to reach their dream clients.
Packaging Design and Email Signature Design
Custom packaging design for merch
Merch design
Digital form design
Merch Design Options
Website Design
Business Card Templates
Personalized Note Pads and Patterned Velum
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Posted Mar 2, 2026
Developed a bold, feminine brand identity for Jaw Drop to stand out in the oral health industry.
