Wildflower and Wren Brand Revitalization Project
Kaity Smith-Leis
Like this project
Posted Jan 20, 2026
Created a brand ecosystem and marketing strategy for a floral design company.
Likes
0
Views
0
Timeline
Nov 15, 2025 - Dec 31, 2025
Wildflower and Wren creates artful floral arrangements for visionary clients who want more than just basic bouquets. They create amazing botanical arrangements that speak to the client's story while focusing on sustainablitlgy.
Their goals consisted of:
Creating a brand ecosystem that embodies their wildly artistic energy and maintains sustainability
Branch out into a premium market that shows their quality
Develop a system for marketing, messaging & visuals that feels easy to use and reflects their unique artistic abilities
Increase their total yearly revenue while maintaining workload
My solution, the Point Made Method:
Brand Foundation
Name + Tagline
Mission & Vision Statement
Brand Story
Measurable Goals
Brand Values
Demographic Bio
Problems → Solutions
Unique Selling Proposition
Market Research
Main Competitor Analysis
Market Gap Reports
Brand Voice
Messaging Framework
Messaging Framework
Word Bank
Brand Tone & Personality Workup
Synesthesia Mood board
Visual Library
Logo Suite Design
Primary Logo
Secondary
Stacked Wordmark
Horizontal Wordmark
Icon
Professional Color Palette Development
Primary Colors
Secondary Colors
Accessibility Rating
Color Theory
Pattern Designs
Imagery Direction
Business Cards
Email Signature Template
This created a brand that is strategically designed to stand out in their ideal market to reach their dream clients.
