A single logo file

Warm toned-gray and cool-toned cyan

No accessibility rating or color theory

Chunky san-serif header typeface and no body typeface

Unclear about copyright and trademark abilities

Break into a premium tech market as a start up

Find the market gap that would make the most sense with the brand's goals and values

Create a brand that professionals take seriously, speaks to investors, and users see value in

Design a brand ecosystem that works together seamlessly and can grow with the business

20+ page brand foundation workup. This workshop breaks down the brand's background, authority and direction to align the brand into the premium marketing position my client desired.

10+ page market analysis and demographic bios. This examination of the business's competition, the desired market and ideal client base created direction for my client to drive their brand. The result was identification of PowerEDPlans’ ideal market gap to reach their revenue goals while maintaining their values: Teacher-satisfaction Focused IEP Software.

10+ page brand tone and voice framework for easy reference. The full framework includes tone keywords, caption templates and copy-and-paste word banks.

Full branding visual library. This brand went slightly beyond my Brand Standard setup. The final brand visual library consists of:

As an add-on option, we also included an Investor Landing Page outline to the final deliverables.

Working with this client was a dream. Her ambition was truly inspiring.

Here is what she had to say:

Her onboarding process was seamless and well-organized, which made it easy to get started. I also appreciated the care she put into scheduling: she provided adequate time for meetings, was always well-prepared, and created a space where ideas could flow openly.

Kaitlyn’s ability to blend artistry with strategy gave me confidence that my brand identity was in the right hands. She made the process enjoyable, stress-free, and inspiring. I would highly recommend her to anyone looking for a brand partner who listens deeply, designs thoughtfully, and makes collaboration effortless."

Laci Lund