Project Type: Strategic Brand Design

Date: Summer 2025

Time Frame: 3 Weeks

Client: Avantika Jhanji

Brand Foundation Workup

Target Demographic Concepts

Competition Analysis

Market Gap Research

Brand Voice and Messaging

Full Brand Visual Collection Design (logo suite, color palette, typography, etc)

Accessibility Analysis

Imagery Direction and Stock Library Curation

Brand Guideline Document

Custom Designed Canva Templates

Custom Business Card Template

Sub Brand Design: The Psychic Engineer & Eleve

2 Months of Follow up support

Avantika Jhanji is a transformative coach on a mission to help ambitious women break free from good girl conditioning, reclaim their confidence, and radically own their voice, power, and desires so they can build careers, relationships, call in money and lives that actually feel as good as they look. It all starts with their self-concept.

Avantika Jhanji Coaching has a vision to guide a generation of women to unlearn the conditioning that kept them small and step into the magnetic, fully-expressed version of themselves. Avi needed a brand design built around a strategy that would not only make her new persuits profitable, but would gather an audience of women that needed to start their healing journey. Her brand buildout features a strong, feminine color palette that is centered around the psychology of reaching her ideal demographic, a logo that can be adapted to multiple products, and an overall visual direction of holistic, strong, empowered feminity. Her sub brands, The Psychic Engineer and Eleve, feature adaptations of her mother-brand Avantika Jhanji Coaching.

Beyond aesthetics, the challenge was to provide Avantika with a tool that could grow alongside her practice. The goal was to create a brand that reflects a powerful, feminine energy that is optimized to reach a demographic of women ages 25-40 in a premium market. The result is a brand experience that embodies Avi's personality and is strategically optimized to guide her in a successful coaching business.