Brand Design and Art Direction for Fairway Reverse Division

As the Graphic Design Team Lead and Project Manager for Fairway Independent Mortgage Corporation’s Reverse Lending Division, I oversee a wide range of creative and strategic initiatives. My primary responsibilities include managing custom design projects for Loan Officers, optimizing workflows for the production team, and crafting all print and digital marketing collateral. This role has allowed me to work at the intersection of design, strategy, and management, ensuring the brand’s message is consistently communicated across multiple channels.

A major focus this year has been enhancing our social media presence. I’ve developed and managed campaigns that not only align with our brand's values but also resonate with our target audience, driving engagement and conversions. My work involves a deep understanding of our products and services, allowing me to create impactful visuals and content that speak directly to the needs of our customers. This includes everything from designing educational brochures to creating social media graphics and email marketing templates.

Below is a curated selection of my work. Although it only represents a fraction of the thousands of design assets I’ve created over the past five years, these pieces showcase the diversity of my skills and my ability to adapt design principles to meet both business objectives and creative goals. Each project is rooted in a thoughtful, strategic approach, combining visual appeal with functional design solutions.