The American Globe Center Strategic Brand Design

The American Globe Center, an ambitious cultural initiative in CT, approached us with a visionary project: to recreate Shakespeare's 1614 Globe Theater in the United States. My task was to develop a comprehensive brand strategy that would not only capture the essence of this historical homage but also position it as a modern cultural landmark.

Drawing from my strategic insights, I crafted a multi-faceted brand identity that bridges past and present:

Logo Suite: I developed a versatile set of identity marks that work harmoniously across various applications. The primary logo subtly incorporates elements of Elizabethan architecture while maintaining a clean, modern aesthetic.

Color Palette: The chosen colors pay homage to the rich, earthy tones of 17th-century theatres, balanced with vibrant accents that appeal to contemporary sensibilities.

Typography: I selected typefaces that evoke the elegance of Shakespearean times while ensuring excellent readability across digital and print media.

Pattern Design: I created a series of patterns inspired by Elizabethan motifs, providing a rich visual language for merchandise and promotional materials.

Brand Guidelines: A comprehensive guide was developed to ensure consistent application of the brand across all touchpoints, from website design to promotional materials for future fundraisers and events.

The new brand identity has provided The American Globe Center with a strong visual foundation to support their ambitious goals and has enhanced fundraising efforts by presenting a professional and inspiring vision to potential donors.

I'm proud to have played a role in bringing this piece of theatrical history to life in the modern world. The American Globe Center now stands poised to become a significant cultural landmark, bridging centuries of theatrical tradition with contemporary audiences.

To learn more about this exciting project, visit The American Globe Center's website.