Metro-Detroit Men's Therapy (MDMT) offers men a space for them to feel heard, understood and part of a group, not just in individual sessions but in an array of therapeutic offerings.

"We create intentional spaces for modern men to be seen, supported, and healed so that they might live with total engagement to their purpose, relationship and direction."

"We meet men at any season of life, provide the appropriate container they need to heal, and invite them into the community in order to integrate their work and to never walk this journey alone."

Their goals consisted of:

Growing their organic selling and conversion of events up 30%

Build out a website that clearly defines and represents their company and be happy with it.

To outline and carry out a marketing plan that is in-line with reaching more regional men and in line with our values and authenticity.

My solution, the Point Made Method:

Brand Foundation

Name + Tagline

Mission & Vision Statement

Brand Story

Measurable Goals

Brand Values

Demographic Bio

Problems → Solutions

Unique Selling Proposition

Market Research

Main Competitor Analysis

Market Gap Reports

Brand Voice

Messaging Framework

Messaging Framework

Word Bank

Brand Tone & Personality Workup

Synesthesia Mood board

Visual Library

Logo Suite Design

Professional Color Palette Development

Pattern Designs

Imagery Direction

Business Cards

Email Signature Template

This created a brand that is strategically designed to stand out in their ideal market to reach their dream clients.