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Blurring into the background of boring logos.
Hélène put it beautifully when she wrote,
"While I have been proud of my former creation, so much of who I am and what I offer my clients had evolved to provide deeper more sustainable work...Kaitlyn saw something in my brand that even I had struggled to articulate. I was worried about my brand merging into the monolith of looking like any other wellness brands..."
This fear of fading, of becoming just another face in the crowd, is what strategic brand design eliminates.
Your brand becomes so singular that the competition fades away.
That Hélène quote is such an honest way to describe outgrowing your own past work. What was the tipping point where the old identity started actively holding the sustainable positioning back?
It was, in Hélène's words "comfortable & palatable", hiding how unique her brand tone was in her market and how that translated in her offers. Meaning her ideal clients were walking past because they weren't connecting to her and the ones that were connecting to her were harder...
This is really beautiful! I love the dark, mystic and literature vibe in this branding. Great job! 🖤✨
Thank you! The mystic, literature energy definitely matched her brand's magic.
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The blue box and the white and blue sneaker on that deep blue gradient make a strong colour story for a product promo. Do you build the 3D shoe from scratch or from a client model?
How I designed Parti, my architecture template for Framer, and the phone review that changed its hierarchy.
Your material-page revision gives the phone layout its own reading sequence. The change to thumbnail rows with full-row links seems particularly useful for showing that a material entry opens another page. How did you distinguish those clickable rows from the non-interactive project facts?
