Brand Blurb: A transformation coach who doesn’t lead her clients with the idea of clean lines and cut corners. She leads with the grace and elegance of a well honed sword. A logo that just blurred into the background would do nothing for her business. Her brand needed a tactical logo that matched her regal ethereal energy. So, I called in a raven.

Industry: Transformational Coaching / Leadership Mentor

Brand Name: Hélène Can Help

Energy: Transparent, Energetic and Bright, Elegantly approachable.

Vision: To create a world where achievement is no longer measured by sacrifice, and women define success on their own terms. Where ambition is rooted in pleasure, self-trust, and sustainable power, and no longer demands self-abandonment. A collective release from martyrdom—so we can all fully inhabit & enjoy the present moment.

Brand Design Elements: Moon cycle, Stars, Sword, Bow and arrow.

Services: The Logo Suite Package [With Custom Upgrades]

"Working with Kaitlyn was one of the most rewarding processes. From the outset, she brought her excitement, her precision and her thoroughness to the table.

The process allowed me to be introspective about my brand and how it had evolved since my last logo over five years ago. While I have been proud of my former creation, so much of who I am and what I offered my clients had evolved to provide deeper more sustainable work.

Through my words that I provided in the form and the mood board, Kaitlyn saw something in my brand that even I had struggled to articulate. I was also worried about my brand merging into the monolith of looking like any other wellness brand, when nothing about my work is palatable. She was able to turn a vibe that is so hard to communicate into an aesthetic that is undeniable. From finding an old type face from the early 1900s to reflect the vintage and ancient aspect of my Wisdom, to seeing the heroism I want to instill my clients, Kaitlyn hit this out of the park. Not only was it an effective process, it was also joyful. I found myself looking forward to the revision session, and I felt like we could collaborate easily, as she was incredibly receptive to my feedback.

Her depth of understanding and devotion to her craft makes her the first person I recommend to work with for anyone in any business seeking creative branding strategy."

Hélène Caniac, Founder of Hélène Can Help