Go with the Flo Brand Design by Kaitlyn Smith-LeisGo with the Flo Brand Design by Kaitlyn Smith-Leis

Go with the Flo Brand Design

Kaitlyn Smith-Leis

Kaitlyn Smith-Leis

Go with the Flo Brand Design

Brand Blurb: A cooking empire embodying Florence Pugh sassy energy. Picture fresh produce, favorite recipes, a messy kitchen and a dog running at your feet. This is more than just another cooking blog or someone taking food pics for their Instagram. This is for a foodie who wants to have cooking tutorials on Youtube [and maybe even one day HBO Max], an amazing podcast where other aspiring food enthusiasts can come share their words and a even line of kitchen and home goods. Taking food pics is just the beginning. This is brand is for building a food empire [the dogs are here as taste testers
Industry: Digital Entertainment [Cooking Channel + Social + Merchandise]
Brand Name: Go with the Flo
Energy: Transparent, Energetic and Bright, Elegantly approachable.
Mission: Bringing good food to your home with love cooked in.
Vision: To bringing intuition and heart back to the kitchen.
Brand Design Elements: Dog icon, color palette of butternut squash yellow, clementine orange, and cobalt blue. Typeface incorporates hand-written font as seen with handwritten recipes and kitchen notes.
Services: The Brand Standard Package [With Custom Upgrades]
Brand Strategic Foundation:
Mission & Vision Statements
Demographic Bios
USP
Brand Values
Measurable Goals
Problem & Solution Matrix
Professional Logo Suite:
5+ Logo Designs (Primary, Secondary, Icon, etc.)
Web & Print Files
Color Palette Adaptations
Reverse Logo Designs (for dark backgrounds)
Full Trademark Ownership Ability
Color Palette:
Theory Based Color Palette
HEX, CMYK, & RBG codes
WCAG Accessibility Check
Tints & Shades
Supporting Visuals & Templates:
Custom Patterns & Textures
Business Card Template
Email Signature Template with links
Social Media Template Design - UPGRADE
Youtube Template Design - UPGRADE
Spotify Podcast Template Design - UPGRADE
Video Thumbnail Template Design - UPGRADE
Merch Design - UPGRADE
Creative Direction Materials
Typography System
Font File Curation
Imagery Direction
Logo Usage
Color Usage
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Posted Aug 6, 2026

A cooking empire brand embodying Florence Pugh sassy energy. Picture fresh produce, favorite recipes, a messy kitchen and a dog running at your feet.