What deliverables should I request from a freelance social media manager to ensure alignment with my brand's goals?
When looking to hire a freelance social media manager, it’s important to clearly outline the specific deliverables you're expecting. For instance, you might request a monthly content calendar, regular analytics reports, or creative campaigns aligned with your brand’s vision. Clarifying these deliverables can help ensure the freelancer understands the scope of work and can tailor their approach to meet your brand’s goals effectively.
How can I effectively onboard a social media manager to ensure a smooth start to our project on Contra?
Effective onboarding is crucial for setting up your social media manager for success. Make sure to provide them with a comprehensive brand guide, access to necessary tools and accounts, and a clear outline of your brand voice and key messaging. Scheduling a kickoff meeting to discuss expectations and answer any questions they might have can also ensure a smooth start to the project.
What metrics should I use to evaluate the performance of a freelance social media manager’s work?
To evaluate the performance of a freelance social media manager, focus on metrics such as engagement rates, follower growth, content reach, and conversion rates. Setting up clear goals and KPIs at the beginning of the project can provide a benchmark for measuring success and assessing the effectiveness of the manager’s strategies.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
