Guess & Confess

Guess & Confess is a direct-to-consumer social party game designed for building closer relationships. Imagine if Cards Against Humanity & We’re Not Really Strangers had a baby, our game would resemble something like that.

I launched and executed our social media strategy on IG & TikTok to gain organic traction achieving 10% growth over the span of 3 months as well as setting a record for back-to-back best selling weekends since launch.

Increased purchases by 50% after redesigning our Shopify website with strategies in mind to optimize conversions during checkout + tell our story as a brand more effectively. The result was a seamless purchasing experience for the customer.

Put together a press media kit for future media placements and press — got featured in Thingtesting’s Brands Spotted blog! 🎉

Hired a Social Media Intern to support with creating short-form video content, currently oversee her projects and provide support when needed.

Spearheaded our creative and messaging in order to hone in on a clearer value proposition that customers can understand.

I believe growth doesn't happen overnight for most brands, most powerhouse social media accounts take time to develop and find their best customers—the ones that advocate for them—virality is nice to have but I believe consistency in messaging and content wins customers for the longterm.