Reframe App

Reframe is a Y-Combinator* backed startup whose main product is a neuroscience alcohol sobriety app with a mission to help users reframe their relationship with alcohol.

*Y-Combinator is a prestigious startup incubator that has launched companies such as Airbnb, Coinbase, DoorDash, & Stripe.

I was their first intern hire and this allowed me to work on a variety of different projects and contribute in a larger way! It was a fast-paced startup and I developed a reputation for completing my projects ahead of time and for being someone who could operate with little direction. 🎉

I created and produced all content that went out on social, ads, partnerships, App Store, and Product Hunt. Having both a creative and marketing background, I overhauled their social branding to reflect content that was refreshed, updated, and on trend while staying close to their brand identity. The result was noticable and supported our social channel growth of 300% during a 3 month period. See some of my created assets below:

I also supported with marketing operations by tackling our content management system. When I was hired, my Creative Director was impressed by how I organized my files and she asked if I wanted to sort out our company content management system. I developed a new file naming system and helped onboard everyone to it—the new system improved search times by 33%.