Social Media Management
Hannah Schirman
I'm a big fan of building organic community and Social Media is a great place to do it. A large part of my approach when managing social accounts is staying true to the brand and audience of each account. I like to create a vibe that suits their target demographic in a natural way. Through adding value for the follow beyond asking them to buy your product, to conversational tones that sound native to the platform and more like a friend than a corporate exec-- I help clients reach new potential clients and build an organic community along the way.
Client: Cozy Ripples
A tv recommendation engine for cozy watching shows, specifically targeting women.
Story templates:
Creating templates that allow for plug and play accessibility with each week's new recs.
Creating content that communicates genre and tone of the show or movie
Client: Just Share Media
A media company that creates high-quality video ads specifically for roofers and solar installers to run in their areas.
Creating static posts that could get the attention of a demographic that doesn't spend a ton of time online was a welcome challenge. Meme-able content that targeted engagement was one of my favorite things to create for them.
Leo doing the heavy lifting-- roofers tagging their wives and friends they show off their roofs to.
Client: Wonderwall
A celebrity news and fashion website. Running their social media pages was all about staying up to date on the latest celebrity news and being able to jump onto breaking stories quickly.
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Posted Mar 29, 2023
Intentional, creative, and engaging social media content driven by the communities who follow each brand. Memes, humor, and conversational tone included.
