TikTok Management and Content Creation | Pink Moon

Pink Moon is a beauty, wellness, and self-care business that promotes harmonious well-being by integrating ancient wisdom derived from Eastern healing practices with modern daily rituals. I was tasked with boosting their

TikTok

Project Scope

Goals:

Grow TikTok following

Increase engagement

Build brand awareness

Strategy:

Publish posts 5-8 times a week

Share a mix of

educational

Results:

54% growth in followers

33% increase in views,

120% increase in likes & 120% increase in comments

Generated brand awareness and increased web traffic

Content Examples

Edu-tainment style video

Trending sound meme video