TikTok Management and Content Creation | Pink Moon

Torey Schell

Content Creator
Social Media Manager
Canva
CapCut
TikTok
Pink Moon
Pink Moon is a beauty, wellness, and self-care business that promotes harmonious well-being by integrating ancient wisdom derived from Eastern healing practices with modern daily rituals. I was tasked with boosting their TikTok account.

Project Scope

Goals:
Grow TikTok following
Increase engagement
Build brand awareness
Strategy:
Publish posts 5-8 times a week
Share a mix of educational, self-care, and meme style content
Results:
54% growth in followers
33% increase in views,
120% increase in likes & 120% increase in comments
Generated brand awareness and increased web traffic

Content Examples

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