What qualities should I look for when hiring a freelance brand strategist on Contra?
Look for someone who understands your industry and target audience well. They should have a strong portfolio showing brand-building success. Make sure they communicate clearly and can share their ideas effectively.
How do I determine the right deliverables when hiring a freelance brand strategist?
Start by outlining your project goals clearly. Ask the strategist for suggestions on deliverables that align with these goals. Work together to finalize which deliverables will help reach your audience best.
How should I assess a brand strategist’s previous work portfolio on Contra?
Check if they have worked with similar brands or industries before. Look for creativity and originality in their past projects. Make sure their style matches what you're looking for in your own brand.
What questions should I ask to understand a brand strategist's process better?
Ask them to explain how they approach brand development. Inquire about the steps they take from research to creating a brand identity. This will help you see if their process aligns with your expectations.
How can I ensure a brand strategist aligns with my company values?
Discuss your company’s values with them during the initial meeting. Ask if they have worked with companies with similar values before. Their understanding and respect for your values should reflect in their pitch and strategy.
What should I prepare before starting a brand strategy project?
Have a clear idea of your brand’s mission and vision. Gather any current brand materials and competitor information. Being prepared helps the strategist create a strategy that's effective and cohesive.
How can I collaborate effectively with a freelance brand strategist once the project begins?
Set clear communication channels and regular check-in points. Encourage open feedback and idea sharing throughout the project. This teamwork ensures the strategy develops smoothly and meets your brand’s needs.
How should I give feedback to a brand strategist on their suggested strategies?
Be honest yet constructive in your feedback. Point out what aligns with your vision and what doesn't. Encourage them to make adjustments and ask for their input on suggested changes.
What should a project timeline for a brand strategist look like?
Discuss the main milestones and deliverables first. Work with the strategist to set realistic deadlines for each phase. A clear timeline helps keep the project on track and everyone informed.
How can I ensure that the brand strategy aligns with my business goals?
Share your business objectives with the strategist clearly. Ask them how each aspect of the strategy supports your goals. Regularly review these alignments throughout the project to maintain focus.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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