Designing an Eye-Catching Logo for an Online Store

Ailís Rinet

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
I believe that our skills and design eye improve with time and experience as creatives. Over the years, I have been able to see my skills evolve and improve, particularly through my full-time job and my freelance projects.
One of my earliest projects involved offering my services for free to several brands, allowing me to gain valuable client experience and build my portfolio. Although one of the clients did not initially respond to my first design, months later they reached out with new requirements.
It's Her Craft - Before & After
It's Her Craft - Before & After
Despite already having a full-time job and other small freelance projects, I took on the challenge and created a refreshed design that exceeded their expectations. Looking back, I can see how much my skills have improved since the first design in June 2021, with the second design being completed in October 2022.
Tape for Packaging - It's Her Craft
Tape for Packaging - It's Her Craft
This project taught me the importance of persistence and the value of constant improvement. Every day, I strive to make small efforts that add up to significant progress over time. As a result, I have seen my design skills grow and evolve, and I am excited to continue refining my craft and taking on new challenges in the design industry.
Packaging for Small Products
Packaging for Small Products
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