Lo' Frito - A Playful Project Celebrating Culture and Design

Lo' Frito is a typography project I created during the lockdown/quarantine period, inspired by House Industries' Kingpin font and my Dominican culture. Using fried plantains, a staple in our gastronomy, I shaped each character visually to produce the whole alphabet.

With high attention to detail and a self-critical mindset, I refined my skills in typography and challenged myself to constantly grow and improve. This project reflects my love for art and design, while also connecting me to my roots, my core, and my culture in a simple, fun, and entertaining way.

To bring out the salt particles, I photographed the plantains against black paper, creating a visually striking representation of the typography system. While it was not the first element I experimented with, I knew it was the perfect way to showcase my culture as a Dominican woman through art and design.

Through Lo' Frito, I demonstrate my genuine passion for my craft and my commitment to creating engaging and authentic designs that showcase my unique perspective and creativity.