Visual Identity Pro

pro
Top Independent

Oleg Coada

(0)

Starting at

$

10,000

About this service

Summary

Trust The Process
Contract and deposit Before we begin any work, 50% of the estimated project cost is due as a deposit. The final 50% along with the final project files.
Discovery  At this stage, I want to learn more about the client, the company/product, and its customers. To do this, I send a questionnaire that helps me understand the client's needs and business goals.
Mood boards Using the information from the questionnaire, I move on to mood boards — visual inspiration, that I’ll share with you. We’ll talk about what vibe feels right for your brand, and use your choices as an ongoing reference throughout my creative process.
Design After the mood boards have been given the green light, design work starts. Work usually takes about five weeks, but it varies depending on project scope, schedules, etc. I put in a lot of effort to ensure that every possible brand identity is robust and adaptable when creating a new brand.
Presentation A typical branding project includes 3 logo directions. I prioritize quality over quantity and ensure that each possibility will effectively address your brand's requirements.
Feedback At every design stage, when there is some result, I send the client a PDF presentation for feedback. Based on the feedback received, I am making the necessary updates, which are also emailed for review.
Revisions A typical project scope consists of a pair of revision rounds. This implies that you will be presented with designs, provide your feedback, receive updated designs, provide more feedback, and finally, view the final designs for approval. If you require further revisions, an additional fee will be charged to maintain clarity and conciseness in the feedback process, which saves time and effort for all parties involved.
Delivering After the final design concept has been selected and approved, I send the final invoice for the remaining project cost. Then I deliver all editable files and materials that have been included in the scope of the project.

What's included

  • Logo Basic +

    Everything in the Logo Basic, plus:

  • Secondary font and colors

    A secondary set of fonts and colors that go well with the primary set, used by a brand in its marketing materials. 2 directions, 1 round of improvements.

  • Imagery

    The images or graphics used by a brand in its marketing materials. 2 directions, 1 round of improvements.

  • Pattern and/or texture

    Repeating elements that will be used in brand design to create a visual pattern or texture. 3 directions, 1 round of improvements.

  • Layout and composition

    The arrangement of elements on a page or screen to create a visual composition. 2 directions, 1 round of improvements.

  • Visual Identity Guidelines

    A Brand Guideline PDF: logo spacing rules, typography information, and colors explained.

Duration

Starting at 1 month

Skills and tools

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Figma

Work with me

More services

Logo Basic

Example projects

STARTING AT

$3,000

fixed rate, Starting at 2 week