Shotka: Revitalizing Vodka with a Twist of Nostalgia

Shotka is a project that blends two seemingly disparate industries into one innovative product: jelly vodka in a food pouch container. The challenge was to create a fun and playful product that would appeal to adults, while also leveraging the nostalgic associations of food pouches.

To achieve this, I developed Shotka as a concentrated drink made with vodka and Jell-O, housed in an aluminum pouch that's easy to hold and consume. The pouch design allows for portability, convenience, and a unique drinking experience that sets it apart from traditional vodka products.

Shotka comes in three delicious flavors: apple, pear, and banana, each with varying alcohol content, represented by the colors of a traffic light. This not only adds a fun element to the product but also helps consumers make informed decisions about their alcohol intake.

This project allowed me to demonstrate my creativity and problem-solving skills. Shotka, a one-of-a-kind product, is a testament to my passion for innovative design and my ability to develop functional and visually appealing products that push boundaries. I am proud to have created a product that is both unique and exciting, and I believe that this project showcases my ability to create designs that truly stand out.