Emmanuel Aina

No brief. No pre-selected assets. No direction. Just a brand, their live welcome email, and a blank page.

Zabi Hair's existing send followed Discount → Discount → Buy. I didn't want to improve it — I wanted to show what I'd build if they trusted me with the whole thing. So I...

Ferrari Red has always had fiery orange undertones—she was never meant to be a true red. A recent formula mix-up pushed her warmer than intended, so the brand brought her back to original form. That's not a routine restock; that's a comeback story.

I designed the campaign email...

New case study is up: Sol Brush Welcome Email HERE IT IS: Check it out

Most welcome emails open with the product. This one opens with a parent's exact frustration instead: sticky hands, messy lotion, and a kid running away mid-application, before Sol Brush's mineral SPF brush-on...

I subscribed to OLIPOP's email list and noticed something: in dark mode, black gaps opened up between every section of their emails. It wasn't a one-off, it was a structural build problem that showed up in every send.

So I documented it as a cold audit, then redesigned their...