No brief. No pre-selected assets. No direction. Just a brand, their live welcome email, and a blank page.

Zabi Hair's existing send followed Discount → Discount → Buy. I didn't want to improve it — I wanted to show what I'd build if they trusted me with the whole thing. So I replaced it with a deliberate arc: Curiosity → Trust → Purchase. The founder's story was placed right after the hero, product photography was given room to breathe, and a repeated product was caught and cut on self-review so no two sections felt the same.

Full case study is up on my profile 👇 Check it out

I'm a psychologist-turned-email designer, and every layout is built on a deep understanding of consumer behavior, not just visual trends. I design conversion-focused campaigns and flows for DTC brands, including welcome flows, launches, flash sales, cart recovery, and dark mode audits.

Open to new projects—send me a message.