Ferrari Red has always had fiery orange undertones—she was never meant to be a true red. A recent formula mix-up pushed her warmer than intended, so the brand brought her back to original form. That's not a routine restock; that's a comeback story.

I designed the campaign email around exactly that: an animated hero announcing the season, real swatch photography (no stock imagery, everything sourced from the brand's own world), and "The Tea"—a formula story told like gossip between friends, not a technical correction notice.

The full case study is up on my profile, animated hero and all 👇 Check it out

I'm a psychologist-turned-email designer—every layout is built on an understanding of consumer behavior, not just visual trends. I design conversion-focused campaigns and flows for DTC brands, including welcome flows, launches, flash sales, cart recovery, and dark mode audits. I am open to new projects—send me a message.