New case study is up: Sol Brush Welcome Email HERE IT IS: Check it out

Most welcome emails open with the product. This one opens with a parent's exact frustration instead: sticky hands, messy lotion, and a kid running away mid-application, before Sol Brush's mineral SPF brush-on sunscreen is ever mentioned.

I broke down the full creative process: the emotional hook, the visual language, and the CTA rhythm built to move a skeptical parent from "I feel understood" to "I trust this" to "I'll try it."

Check out the full case study on my portfolio. Would love to hear your thoughts.

#EmailDesign #DTC #ConversionDesign