Ella Sh.

Meet Ella

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I design digital products and build the sites that sell them.

Most of my work sits in three places: AI products, SaaS platforms, and e-commerce. Recent work includes an AI legal assistant for law firms, an AI learning platform serving admins, teachers and students, and a B2B control plane built for backend engineers and CTOs.

I work end to end. Research, UX, UI, design system, and the live build. One person takes it from the first call to the launched product, so nothing gets lost in a handoff.

AI is part of how I work, not a feature I bolt on. I use it to move faster through exploration, content, and production. I also design for it when the product itself is AI driven, which is a different problem: making a model feel like a reliable colleague instead of a search box.

How I work. Two to three projects at a time, so nothing sits in a queue. Fixed scope, fixed price, clear dates agreed before we start. You watch progress in Figma while it happens, not at the end.

Landing pages ship in about a week. Full sites in two to three weeks. Product and MVP work runs four to eight weeks.

Available now, working with teams across the US and Europe.