I'm taking freelance work again, and this time I'm pointing it at branding and web design.
I still love UX and I don't think that changes, but the culture side of tech has been shifting in a way that doesn't sit right with me, and somewhere in the middle of noticing that I realized the work I keep reaching for anyway is brand work, which means logos, packaging, color, type, and then building the site that carries all of it.
The timing works out, because I'm in my senior year of my graphic design degree and I finally have room for outside projects again. Mostly I want to make fun things, the kind of brands that pick a palette and actually commit to it instead of playing it safe. If that sounds like what you're building, come say hi.
If that's what you're building, I'd love to talk.
Some of my favorite work never sees the shelves.
These were alternate brand concepts for Rise & Grind Coffee, a Black-owned online coffee brand I helped shape. The client went in another direction, but I'm still obessed with the red and black concept.
Honestly? I'd still drink this version of the brand.
Which concept would you grab off the shelf?
#BrandDesign #PackagingConcepts #CreativeProcess