Project Overview: Maison de V Email Newsletter Redesign
I collaborated with Maison de V, a Seattle-based entertainment agency known for its elevated event experiences, to redesign their email newsletters. The goal was to create visually compelling newsletters that showcased their latest offerings while aligning with their brand identity refresh, generating excitement and anticipation among subscribers.
Key Objectives
• Visual Appeal: Infuse newsletters with vibrant visuals and captivating imagery to reflect the diverse entertainment themes.
• Thematic Alignment: Align each newsletter with specific themes or performances, creating cohesive narratives that engage subscribers.
• Responsive Design: Optimize newsletters for desktop and mobile devices, ensuring a seamless reading experience across all platforms.
• Call-to-Action Optimization: Strategically place CTAs to drive engagement, ticket sales, and event bookings.
Design Highlights
•Dynamic Imagery: Use high-quality visuals to evoke emotions and convey the energy of Maison de V's performances.
•Consistent Branding: Reinforce Maison de V’s identity refresh through consistent branding, ensuring the newsletter is easily recognizable.
Interactive Elements: Incorporate clickable buttons and CTAs to encourage user interaction and engagement.
Results
The redesigned Maison de V email newsletters have successfully improved communication, increasing the click-through rate from previous campaigns. With visually engaging content, thematic storytelling, and an enhanced user experience, the newsletters now foster a stronger connection with subscribers and build excitement for upcoming events.
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Posted May 22, 2025
Collaborated with Maison de V to redesign email newsletters, creating visually compelling content that aligned with their refreshed brand and boosted engagement