Bluem approached me with the need for a rebrand. Transitioning from streetwear to activewear isn't easy, but this branding is going to help them a lot.

Bluem provided colors they wanted to follow, and I used my website Colorify to build a strong, and natural primary palette around the chosen accents.

A lot of people may think a seconary palette is overkill. In my opinion, having as many colors as possible that feel on brand makes the visual language a lot easier to speak.

I chose Neulis Neue because it feels natural, professional, and bold. It reminds me of Helvetica, if Helvetica touched grass more.

Thank you to Mikael for bringing this project to me, and good luck to Bluem with the rebrand and launch!