AIYA Industries is a minority & women owned general contractor. The name "AIYA" means desert tortoise in the client's native culture. The task for this project was to design a professional logo that conveyed a sense of trust and stands out from competitors.

With a color palette that reflects the environment of a desert tortoise, this logo provides a high-end, sleek elegance. The custom lettering for the logomark incorporates a stylized tortoise shell pattern into the letter “A”, that can be easily translated to brand patterns, icons, and social media profiles. This memorable custom logomark is sure to be easily identifiable for clients.