Bags By Syl is an online retailer specializing in the exclusive resale of authentic, preloved Louis Vuitton handbags. The goal for this project was to develop a brand strategy that would enhance the business’s position in the industry and allow it to compete more effectively with competitors with larger inventories.

The final logo design utilized a narrow serif font and an edgy script. This pairing conveys a sense of high-end luxury, with a modern, yet timeless quality. For the logo’s subtext, the same font as seen in the Louis Vuitton logo was used: Futura. This subtle reference ties her brand to the products she offers.

In addition to logo and branding, I also created a new ecommerce website for Bags By Syl at: www.bagsbysyl.com.