Sacred Space Home Decor is a fictional, luxury metaphysical home decor store. The goal for this project was to create a logo that incorporated metaphysical symbolism with a luxury vibe.

After researching metaphysical symbols and competitor’s branding, the concept was chosen to incorporate an infinity symbol. This symbol conveys a sense of harmony, perfect for a home decor store. By integrating the symbol with an S to create a unique logomark for the brand, and making sure to create cohesiveness between the logotype and mark, the primary logo was completed.

A muted purple color palette was selected to add a sense of feminine luxury, specifically chosen to appeal to the target audience.