Hidden Patriots Logo & Branding

I created a logo design & branding for a concealed lockbox business, Hidden Patriots. The client wanted a logo that incorporated a gun, had a bold style, and was easy to engrave into his wooden products. After research, I put together a brand strategy that summarized the brand's voice, target audience, and mission statement. Using this brand strategy, I came up with concepts, settling on one where I played off the idea of a "concealed" gun by using negative space in the "P". I also added a frame to the logo which represented his product (wooden-framed lockboxes). Once the client approved the design, I went on to develop a brand pattern, and brand guidelines document.