WEBSITE & BRANDING PROJECT

I worked with the owner of Dapper Dandelion, to create a full rebrand and website redesign that reflects her boutique’s charm and sophistication. The project began with a complete branding package, including logo variations, a refined color palette, and a new typography system. I modernized her original art deco–inspired logo while preserving its elegance and individuality. To balance tradition with warmth, we paired a classic typewriter font that echoes her vintage aesthetic with a playful script font that adds a friendly, welcoming feel. Once the new brand identity was complete, I designed and built her new website, featuring an integrated online shop and a workshops section. These additions not only showcase her floral artistry and curated products but also create new opportunities to increase engagement, sales, and revenue. View her new website at www.dapperdandelion.com