Visual Systems Designer for Scaling Brands & Products
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Visual Systems Designer for Scaling Brands & Products
I recently designed logo for Kalava Ties, a wedding brand.
So, the idea started from something simple - a tie.
Not just visually, but what it means.
Two people. Two families. Things coming together.
The monogram is built around this idea of a tie that never really ends. The form flows, loops, and reconnects.
In many Indian traditions, a kalava is tied as a mark of protection, intention, and continuity.
A simple thread, but it carries meaning
There’s more than one way to read this mark.
What stands out to you first?
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This brand identity was built from listening before designing.
Listening to the place, the textures, the mood; not just the brief.
Instead of starting with trends or templates, the focus was on origin, clarity, and what this brand needs to become next.
Modern, rustic, playful, bold, but always grounded.
A system designed to respect where it comes from while leaving room to evolve.
Still shaping the full case study, but this project reminded me why I love brand work that starts with story.
Wrapped up a client who was looking to up their lead generation technique through personalised LinkedIn ads and premium reporting catered for remote hiring engineer teams.
So grateful to have past clients returning and leaving such reviews. It's been a good week 🫶🏻
Link to the full case study here: https://www.guiltyasfoxx.com/functionn-case-study
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Website for Phipps Cameron - a financial recruiter based in London who are more than just a search firm but are strategic advisors that connect high-calibre executives with transformative opportunities
It was an amazing collab and my first time designing a site for a financial company :)