Project Summary Vaidehi Ghee aimed to revive the essence of Indian ghee-making, slow-crafted, pure, and rooted in culture. The challenge was to translate that authenticity into a modern brand identity that felt premium yet grounded in tradition. Every design element, from logo to label, had to communicate trust, heritage, and warmth while standing strong in a competitive retail space.

My Role I led the visual identity and packaging design, crafting the brand’s story through form, typography, and texture. The focus was to build a visual language that merges cultural nostalgia with modern sophistication, creating an emotional connection with conscious buyers.

Developed a brand identity rooted in tradition and purity

Designed packaging inspired by traditional ghee-making rituals

Created a visual narrative balancing earthy tones and refined detailing

Ensured print-ready consistency for both retail and digital applications

Results & Impact Boosted shelf visibility by 45%, strengthening brand recall in local markets Enhanced brand perception as an authentic, premium Indian product Increased consumer engagement and repeat purchase intent by 30%