Project Summary Tiora is a culture-inspired café and restaurant in Udaipur where I led the complete physical and digital brand experience. From identity design, menu systems, packaging, and iconography to social presence, spatial graphics, and visual storytelling, I shaped Tiora’s brand memory across every touchpoint. The goal was to blend Rajasthani warmth with modern minimalism and create a dining experience that feels culturally rooted, premium, and unforgettable.

About The Brand Tiora Café & Restaurant brings together rustic modernity, youthfulness, and cultural depth. Rooted in local flavors and global sensibilities, the brand focuses on warm hospitality, clean visual identity, and a refined dining atmosphere.

Creative Director

Brand Identity Designer

Logo & Symbol Design

Menu & Print Design

Spatial Visual Language

Social Media Visual Direction and Management

Food Photography

Build a culturally rooted yet modern brand identity

Create a cohesive physical and digital experience

Develop an editorial menu system that elevates the dining flow

Design icons, patterns, and illustrations that tell Tiora’s story

Ensure consistency across menus, packaging, signage, and social media

Establish a premium hospitality presence from day one

Design Approach The identity is built around five cultural pillars - संस्कृति (Culture), विरासत (Heritage), समावेश (Inclusion), तरुण (Youth), and नींव (Foundation). These inspired the monoline emblem, earthy palette, typographic pairing, illustrated motifs, and a flexible visual language that balances heritage with modern clarity.

Studied cuisine, audience, competitors, local culture

Created moodboard blending rustic textures + editorial minimalism

Designed a monoline emblem inspired by arches, sun rays, and Rajasthani motifs

Built scalable logo variations for print, signage, and digital

Color palette inspired by terracotta, indigo, and sandstone

Typography pairing with serif warmth + sans-serif clarity

Illustrated elements + monoline iconography

Pattern system for packaging and collaterals

Food and beverage menus

Table cards, thank-you cards, signage

Bill folder design

Website design & feel direction

Social media grid structure

Highlight covers and iconography

Results & Impact The final identity elevated Tiora into a warm, premium café experience with strong cultural storytelling. The menus feel editorial and clear, the visual system is consistent across space and digital, and the brand now carries a distinct, memorable personality rooted in culture but built for modern hospitality.

Cultural storytelling becomes premium with minimal execution

Menu hierarchy and typography directly influence dining experience

Consistency across physical and digital touchpoints builds brand memory

Hospitality brands thrive when identity supports mood + atmosphere