Kohi is a conceptual brand inspired by coffee culture of Japan. Built on the ideas of relaxing, reflecting and reconnecting through the rich coffee rituals of Japan. From packaging to illustration, every element was designed to feel like a pause: warm, quiet, and deeply human.

With brand words like slow, natural, and modern guiding the tone, it only made sense to craft a cup of delicious kōhī and to begin quietly brewing the style. The brand was given voice through poetry that speaks to the calm aura that envelopes one while quietly sipping away their favourite kōhī.

This project was selected as a finalist in a branding challenge, and stands as a reflection of soulful design made to linger.

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