Freelance Product Managers in TustinFreelance Product Managers in Tustin
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Brad von Sprecken's avatar
Brad von Sprecken
Anaheim, USA
Website Development Backed by Real Business Experience
New to Contra
Website Development Backed by Real Business Experience
Cover image for DIEM — Health & Wellness
DIEM — Health & Wellness App Product Development I founded and led the development of DIEM, a multi-year health and wellness platform designed to bring nutrition, fitness, lifestyle guidance and personalized wellness information together in one experience. The idea was to go beyond a basic calorie tracker or workout app. DIEM was designed to understand the individual user—their goals, activity level, nutrition, health conditions, allergies and other profile information—and use that data to provide more relevant daily guidance. My role covered virtually every part of the product and business development process. I worked closely with professional software developers to define features, workflows, functionality, user experience, testing requirements and ongoing improvements. The developers handled the programming, while I directed what the platform needed to do and how the overall system should work. I also hired and worked with licensed dietitians, physicians and other health professionals to develop the wellness information behind the platform. That content was incorporated into formulas, rules and logic designed to provide personalized recommendations to users. DIEM included features such as personalized daily regimen items, nutrition tracking, exercise tracking, health conditions, allergies, goals, reports and wellness recommendations. Users could select goals such as losing weight, getting fit, improving overall health, toning, gaining weight or maintaining their current condition. The platform was also designed with a professional side in mind, allowing trainers, coaches and health professionals to eventually review user information, provide guidance and work more closely with their clients. Beyond the product itself, I was involved in branding, competitive research, UX direction, content development, marketing, social media, business strategy and commercialization. The larger business model included consumer subscriptions, professional accounts, corporate wellness programs and potential white-label licensing. DIEM was a substantial multi-year product-development project that brought together technology, professional wellness content, user experience and business strategy. It demonstrates my ability to take a complex idea, define how it should work, coordinate the right specialists, and develop it into a structured product with a clear path toward commercialization.
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Cover image for DIEM — Health & Wellness App Product Development
DIEM — Health & Wellness App Product Development
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Cover image for End-to-End Product Sourcing & Packaging Development
End-to-End Product Sourcing & Packaging Development
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7
Cover image for Memory Vault - Store The Stories
Memory Vault - Store The Stories
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9
Product Manager(4)
Bryan Munoz's avatar
Bryan Munoz
Irvine, USA
Strategy & Product Development | Data Analyst
Strategy & Product Development | Data Analyst
Cover image for Strategic Growth and Scalable Event Framework for a Global Data
Strategic Growth and Scalable Event Framework for a Global Data
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Cover image for Design
Design
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14
Cover image for LLM Prompt Engineering Workshop
LLM Prompt Engineering Workshop
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20
Cover image for Non-Profit Data Management and Salesforce Integration
Non-Profit Data Management and Salesforce Integration
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15
Product Manager(1)
Caroline David's avatar
Caroline David
Cerritos, USA
Product Designer | B.S. Informatics, HCI
New to Contra
Product Designer | B.S. Informatics, HCI
Cover image for KapeChat
KapeChat
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5
Cover image for NASA ASU | Psyche 16: Expedition VR
NASA ASU | Psyche 16: Expedition VR
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8
Cover image for Elite Body Mind Chiropractic Website Redesign
Elite Body Mind Chiropractic Website Redesign
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6
Cover image for Develop for Good: Create The Space
Develop for Good: Create The Space
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5
Product Manager(1)
Josh Pinsky's avatar
Josh Pinsky
Villa Park, USA
Social Media Marketing / Shopify / Logistics Freelancer
Social Media Marketing / Shopify / Logistics Freelancer
Cover image for Green U
Green U
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7
Cover image for Avenue Man Hair Products
Avenue Man Hair Products
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7
Cover image for Commune des Vagues
Commune des Vagues
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6
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Product Manager(1)