Scale & Growth: Allē Flash for General Availability

General Availability, Product Scaling, Machine Learning, iOS, Android, Personalization

Overview

Scale and launch Allē Flash product to all 25K+ Allergan Aesthetics providers and their customers, ensuring stability, efficiency, and broad market adoption of this new scan-to-win channel.

I led a dedicated team to enhance technology stability, implement personalized features using machine learning, and optimize the user experience for both providers and consumers. Our efforts resulted in a seamless rollout, improved user engagement, and significant market and revenue growth.

The Work

Reviewed quantitative data from MVP launch and conducted on-site visits, interviews and usability testing to refine recommendations, functionality and user experience

Developed a clear product vision and detailed roadmap to establish Flash as an essential channel with opportunities to integrate with other products

Managed design and development deliverables, while aligning with business needs and timelines

Managed a strategic multi-phase rollout in collaboration with marketing teams to promote and launch the product, including physical and digital assets for 25k+ offices nationally

Set up KPIs and mechanisms to measure product success through quantitative and qualitative data for continuous improvement.

The Results

Allē Flash rolled out to 25K+ practices in every state with high adoption rate, user satisfaction, and high resilience system

A 90% increase in Allē iOS and Android app downloads and active users

10% MoM increase new customer registrations

Increased treatments across Allergan Aesthetic products, driving a $100M increase in revenue

One of the top tools for sales teams to educate and train aesthetics providers to grow their business

The channel becomes a foundational piece of the Allē mobile app experience and a distinct feature to promote treatments and improve user experience through personalization. The channel is built to scale and integrate with other products within the Allē ecosystem to drive growth.