Freelance Product Strategists in Toronto

Freelance Product Strategists in TorontoFreelance Product Strategists in Toronto

Projects People

PROToronto, Canada

Content Producer, Video Strategist & Motion Graphic Designer

New to Contra

Content Producer, Video Strategist & Motion Graphic Designer

Cover image for As the Lead UI/UX Designer, I spearheaded the comprehensive ...

As the Lead UI/UX Designer, I spearheaded the comprehensive UI and UX redesign of SchoolCash Online, transforming a legacy "90s-style" interface into a modern, mobile-first experience for over 16,500 schools. The primary pain points involved a fragmented user journey and a confusing checkout process that drove high support ticket volumes. My role was to overhaul both the visual aesthetic (UI) and the functional flow (UX), tackling the challenge of simplifying complex multi-board toggling and fund management (myWallet). The end product is a sleek, modern, and high-fidelity responsive platform that significantly reduces user friction, proving that even the most complex financial tools can be intuitive and visually compelling.

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Cover image for In the SchoolCash Accounting Redesign,

In the SchoolCash Accounting Redesign, I led the end-to-end UI/UX transformation of a legacy financial web app for school staff. Pain points included a confusing 90s-era architecture, poor accessibility, and a lack of digital sharing features. The primary challenge was simplifying complex workflows—like the "year-end rollover" and manual check-issuing—into a modern "ePay" system for non-tech-savvy users. My role spanned user research, strategy, and rapid prototyping to create a high-fidelity, dashboard-driven suite. The end product is an intuitive accounting tool featuring universal search, customizable reports, and a prioritized notification system, delivering professional-grade financial intelligence to a school administrative environment.

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Cover image for Travel & Leisure ETF TV Commercial I produced a high-impact,...

Travel & Leisure ETF TV Commercial I produced a high-impact, 15-second commercial for national television (BNN Bloomberg) and a multi-channel digital campaign across YouTube, Google Ads, LinkedIn, and Facebook. The goal was to launch Canada’s first travel ETF by tapping into post-pandemic recovery, positioning TRVL as the premier way to invest in global airlines and resorts. As lead producer and editor, I used cinematic pacing and bold typography to ensure the message resonated in both sound-on (TV) and sound-off (social) environments. The asset generated massive view counts and served as a vital "visual elevator pitch" for the sales team, simplifying complex fund benefits into a clear, high-energy value proposition that drove immediate investor interest.

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Cover image for Covered Call ETFs Explainer For the Covered Call ETF Explain...

Covered Call ETFs Explainer For the Covered Call ETF Explainer, I produced a 3:25m masterclass designed to demystify how Harvest generates monthly income while capturing market growth. To ensure technical accuracy, I conducted deep-dive sessions with portfolio managers, translating dense financial concepts like "strike prices" and "33% cap overlays" into digestible, high-end visuals. The primary challenge was preventing viewer fatigue during a complex mathematical breakdown; I solved this by developing a premium visual language where concepts "build" in real-time. By blending rhythmic pacing with professional sound design, I transformed a difficult educational topic into an engaging, professional asset that builds immediate investor confidence.

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Product Strategist(2)

Toronto, Canada

Creative Web developer Seasoned Product Manager

Creative Web developer Seasoned Product Manager

Cover image for Kynza Group

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Cover image for Knotify Inc.

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Cover image for Asscky

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Cover image for TEDxOttawa - Ideas Worth Sharing

TEDxOttawa - Ideas Worth Sharing

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Product Strategist(3)

Inga Café-Ruoff

Toronto, Canada

Senior Product Designer

5.0: Rating

27: Followers

Senior Product Designer

Cover image for Design-Led Revitalization of a Settings Page User Experience

Design-Led Revitalization of a Settings Page User Experience

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Cover image for Designing a Seamless Token Sale Platform for Diverse Users

Designing a Seamless Token Sale Platform for Diverse Users

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Cover image for Transforming DeFi Credit Delegation

Transforming DeFi Credit Delegation

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Cover image for SaaS Review Management Dashboard Revitalization

SaaS Review Management Dashboard Revitalization

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Product Strategist(1)

Toronto, Canada

Digital Solutions for Solo Entrepreneurs & Small Businesses

5.0: Rating

Digital Solutions for Solo Entrepreneurs & Small Businesses

Cover image for Elevating Toronto’s Finest

Elevating Toronto’s Finest

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Cover image for Rebuilding Prospectors Inn: Faster Speeds, Better Adventures

Rebuilding Prospectors Inn: Faster Speeds, Better Adventures

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Cover image for Building Biostem Health

Building Biostem Health

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Product Strategist(1)

Toronto, Canada

Award-Winning Design Strategist, Facilitator, Brand Builder

8: Followers

Award-Winning Design Strategist, Facilitator, Brand Builder

Cover image for Blog post: https://www.qilart.com/blog/the-glinda-makeup-bru...

Blog post: https://www.qilart.com/blog/the-glinda-makeup-brush-set-that-shouldve-existed Confession: I’m a massive Wicked fan. Like, “knows every lyric to For Good” level of fan. But after years of seeing every kind of Wicked merch (from mugs to lego sets) I couldn’t stop thinking: where’s the Glinda-inspired makeup brush set when we need it the most?! So over the weekend, I made it myself (and mastered new workflows along the way). Goes to show in the age of AI, it's all about the workflow and taste. Check out The Upland Collection Vanity Brush Set: my fanmade take on what Glinda’s magical wand might look like if it lived on your vanity. This was part design experiment, part love letter to a story that’s shaped who I am. See the full concept + process on my portfolio (and yes — there were bloopers 😆)

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Cover image for Make up brushes inspired by Wicked's Elphaba Thropp. 100% AI...

Make up brushes inspired by Wicked's Elphaba Thropp. 100% AI made. Check out my work: https://www.qilart.com/blog/the-wicked-makeup-brush-set-that-couldve-existed

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Cover image for Just wrapped a 2-day sprint remaking my site! I'm really exc...

Just wrapped a 2-day sprint remaking my site! I'm really excited about this version <3 Though I had to change to a different platform again. I’ve now tried Wordpress, Wix, Framer, and Squarespace. My verdict so far: 🧩 Framer → ABSOLUTELY made for product designers (especially who are well versed in figma!) 💼 WordPress / Wix → can get clunky, but pretty good for most business owners & for complex integrations 🚀 Squarespace → surprisingly great for fast paced venture builders like me~ Portfolio making is such a never-ending journey. Check it out and lmk your thoughts: http://qilart.com (Also open for business! :D)

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Cover image for First post! Had the opportunity to work on a personality-bas...

First post! Had the opportunity to work on a personality-based NFT series: Hue Are You? Every person has a spectrum. This collection transforms those subtle differences in personality into unique color stories, creating NFTs that feel as personal as they are playful. Think of it as your inner world, made visible. It uses generative algorithms to transform personality insights into bold, ever-evolving digital artworks; unique tokens that blur the line between self-expression and tech innovation. Each piece maps psychological traits to carefully designed palettes, creating vibrant digital identities that feel both personal and universal. The project explores how color psychology and blockchain intersect to celebrate individuality in the digital age.

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Product Strategist(1)

Toronto, Canada

Design Thinking Professional, Advocate & Enabler

Design Thinking Professional, Advocate & Enabler

Cover image for Designing A One Stop Logistics Shop for Small Businesses

Designing A One Stop Logistics Shop for Small Businesses

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Cover image for Reducing Burnout Among Healthcare Professionals

Reducing Burnout Among Healthcare Professionals

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Cover image for Evaluating Digital Shift
Efforts For Dance Ontario

Evaluating Digital Shift Efforts For Dance Ontario

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Product Strategist(1)

Toronto, Canada

Functional design and visual aesthetics.

Functional design and visual aesthetics.

Cover image for Reimagining B2B, Fintech and SaaS Experiences

Reimagining B2B, Fintech and SaaS Experiences

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Cover image for Series of mobile UI

Series of mobile UI

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Cover image for Editorial concepts

Editorial concepts

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Cover image for Mobile UI

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Product Strategist(1)

Eric Wilczewski

Toronto, Canada

High-performing Email Marketer driving revenue

High-performing Email Marketer driving revenue

Cover image for Email marketing for Canada’s #1 Cryptocurrency Exchange

Email marketing for Canada’s #1 Cryptocurrency Exchange

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Cover image for Mailchimp Email Expert Program

Mailchimp Email Expert Program

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Cover image for Email Marketing Strategy for Fintech SaaS (Series A)

Email Marketing Strategy for Fintech SaaS (Series A)

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Product Strategist(1)