Reimagining B2B, Fintech and SaaS Experiences

From strategy to the polished design, I worked with startups and leading companies to uncover opportunities, analyze user behaviors and create data-driven design.

As a UX trifecta Lead at Shop Pay, built accelerated checkout experience through a digital wallet for 1.3M users that operate Shop Pay stores with 649M people purchasing every year. I led payment integration into Google and Meta ecosystems.

At Shopify I led a design team to built personalized Onboarding experience for new entrepreneurs, as well as initiatives to help businesses operate online due to COVID closures of physical spaces which resulted in 200% increase of Shopify stores to 3.75M in 2022.

King Digital Entertainment, is a video game developer. They're Candy Crush Saga, considered one of the most financially successful games. I worked on improving user experience of King.com for 250M monthly active users.