Designing A One Stop Logistics Shop for Small Businesses
Sarah Yacoub
Overview
The objective of this project was to design a portal that targets both small businesses
and logistics companies as customers for a self storage company. I adopted a design
first mindset to identify the needs of different stakeholders, map their jobs to be
done and ultimately design a product that is in sync with the market it serves. From
concept design to user interface and a complete design of the service, I was able to
propose a design that prioritized stakeholder needs.
Approach
Determining product market fit was top of mind for me, so I started by conducting a
thorough market research that involved desk research, expert and empathy
interviews. Based on our insights, I developed value propositions for stakeholders,
ultimately recommending partnering with logistics companies to provide services for
small businesses instead of the original model. Using mind mapping activities helped
me ideate on information architecture and concept designs. When the team
converged on a final design based on feedback, I mapped out the entire experience
including people, processes and technology and recommended a phased approach
based on iteration and constant pursuit of user feedback
Outcome
The project culminated in a final portal design with an initial (MVP) version and a
future version following a three phased implementation plan, approved by product owners.
The portal launched in March 2021, within 6 months of project completion, and secured
5* google reviews, and constant featuring in the news
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Posted Jun 11, 2023
As the Customer Experience Consultant on the project, I conducted research, designed the product experience and provided the client with a future proof strategy
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Clients
StorageVault
