Evaluating Digital Shift Efforts For Dance Ontario

Dance Ontario approached me to conduct an evaluation of their digital

transformation efforts as a result of COVID19, and present a business case for

further funding. In addition to survey feedback, I evaluated engagement metrics

across social media and video platforms. As a result, I concluded that the digital

shift had been successful and proposed a measurement strategy that helps the non

for profit keep track of their data, increase their memberships, and secure ongoing

government funding

After the initial project kickoff which indicated December 2020 to December

2021 as the duration of interest, I gathered demographic and engagement data

from different social media platforms. I also compiled all survey feedback

responses including membership surveys, and post event surveys. With a central

data master sheet, I was able to have a comprehensive view of the digital shift

efforts and members feedback. I then facilitated a synthesis workshop with key

stakeholders to make sense of the qualitative date, which was instrumental in the

final impact report

Using the report I authored, Dance Ontario was able to prove the impact they had

on their members during the pandemic to granting bodies and the board of

directors. They also implemented some strategic recommendations to enable their

ongoing success as they continue their digital offerings.